PBR Unleash The Beast Tour Returns to Nampa for 13th Consecutive Season
Adding Third Day to the Action for First Time Since 2010
NAMPA, Idaho- When the PBR (Professional Bull Riders) bucks back into Nampa, Idaho, for the PBR Unleash The Beast Nampa, presented by Cooper Tires, March 28-30, fans will see the ultimate level of competition unfold at the Ford Idaho Center with an added third day of competition for the first time since 2010 at a crucial juncture of the 2024 season.
Marking the premier tour’s return to Nampa for the 13th consecutive season and 26th year overall, the typical two days of action-packed excitement will transition into a three-day weekend in 2024, giving Idaho fans the opportunity to watch as 35 of the top bull riders in the world go head-to-head in David vs. Goliath matchups with the toughest animal athletes in the sport.
The expanded premier series stop in Nampa – the 18th event of the 23-event Unleash The Beast regular season – promises to be crucial in the chase for the 2024 PBR World Championship culminating at AT&T Stadium in Arlington, Texas in mid-May.
In 2023 when the UTB tour visited Nampa, lively Gem State fans were at full volume as Brazil’s Ramon De Lima (Rio Branco, Brazil) claimed the second elite series event win of his career, highlighted by being the only man to go a perfect 3-3 for the weekend. In the Championship round, De Lima was matched with Fastfire (Glover Cattle/ D&H Cattle Co.). He was successful in the eight-second match up for the third time over the weekend, ultimately clinching his win.
Bull riders like De Lima from around the world, will take to the dirt in Nampa at 7:45 pm MST on both Thursday, March 28 and Friday, March 29, followed by 6:45 pm MST on Saturday, March 30 for Round 3 and the Championship Round.
Tickets range in price from $15 to $110 and can be purchased at the Ford Idaho Center Box Office, PBR.com, FordIdahoCenter.com, or by phone at (800)745-3000.
PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR
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PBR Media Contact:
JaLea Blasingame / jay@mmgnv.com / 702-540-9017
Mandi McCary / mandi@mmgnv.com / 702-277-7107
